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MSIA White Gold Cards Now on Sale

Updated: Jan 27, 2023

This afternoon, the Michigan Snowsports Industries Association (MSIA) announced that the MSIA White Gold cards are now for sale. This year's price will be $349, allowing you access to one lift ticket at 33 of Michigan's ski areas (complete list below.) The pass also includes one complimentary ski or snowboard tune-up, three hot wax sessions, and a coupon for $20 off a purchase of $100 at participating retailers. Earlier this off-season, I named this pass one of the best multi-resort passes for Midwest skiers and snowboarders (see video here.)

Participating Ski Areas

Alpine Valley

Big Powderhorn


Boyne Mountain

Caberfae Peaks


Crystal Mountain

Cross-Country Ski Hdqts. (cross-country skiing)

Forbush Corners (cross-country skiing)

Hanson Hills

Hickory Hills

Bay Mountain at The Homestead

Marquette Mountain

Mont Ripley

Mt. Bohemia

Mt. Brighton

Mt. Holiday

Mt. Holly

Mt. Zion

Muskegon Winter Sports Complex (cross-country skiing)

Nub's Nob

Otsego Resort

Pine Knob

Pine Mountain

Porcupine Mountain

Shanty Creek

Ski Brule

Snowriver Mtn. Resort (Big Snow)

Snow Snake

Swiss Valley

The Highlands of Harbor Springs

Timber Ridge

Treetops Resort

The White Gold Cards are available for purchase at select retailers (complete list below) and are limited in quality - so they will sell out. MSIA has stated that they may sell some directly from their office but will not make them available until October 14th.

You can purchase White Gold Cards at the Following Retailers.

(Please note: Some ski shops will only accept cash or check)

Bill & Paul's Sporthaus – Grand Rapids (616) 458-1684

Boyne Country Sports – Bloomfield Hills (248) 338-0803, Grand Rapids (616) 420-6060, Novi (248) 549-6006, Traverse City (231) 941-1999

Don Orr Ski Haus – Traverse City (231) 946-8810

Moosejaw Bike & Snow – Birmingham (248) 212-0565

Moosejaw – GrandRapids (616) 570-0135

Nichol’s Ski & Snowboard – Dearborn (313) 565-0044, Waterford (248) 674-5200

Schummer's Ski Shop – Grosse Ponte Woods (313) 881-4363

Shumaker's Ski & Board – Flint (810) 239-6931

Shumaker's at the Stable – Saginaw (989) 401-3430

The Peak Ski and Sports – Keego Harbor (248) 594-6200

The Shop at Milham Park, Kalamazoo (269) 344-7639

Sun & Snow Sports – Ann Arbor (734) 663-9515, Plymouth (734) 927-0007

Swiss Valley Ski Shop – Jones (269) 244-5635

Vertical Drop – Clarkston (248) 241-6509

White Birch Outfitters – Gaylord (989) 732-2223

If you are interested in purchasing, we recommend heading out to one of the listed retailers ASAP.


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